Posted by Malory Beazley | Posted in advertisements , cross-platform production , marketing , parody , television , video , webisodes | Posted on 11:46 PM
Verizon Wireless is jumping on the vampire bandwagon in their new commercial and web series 'Valemont'. Partnering with MTV.com, the cell phone company is sponsoring a new series of webisodes that feature an 18-year-old girl who suspects her brother has been murdered by a group of student vampires at her college (sound familiar?).
Starting on September 29th, the first 12 two-and-a-half-minute episodes will air on MTV in front of “The Hills” and the remaining 23 will be viewable on MTV.com and V-Cast Mobile. The show has a strong social media aspect: viewers are encouraged to access additional content on their V-Cast Mobile, join the ‘Valemont University’ Flickr account, and follow the in-character Twitter accounts. I was even shocked to discover that the series has its own IMDB page, so we know it’s legit.
In addition to the mini-series (although, I would be more inclined to call it an ‘itty-bitty-series’), Verizon is already airing a Twilight-inspired commercial to promote their company. I must admit, this is a thoroughly enjoyable parody that will gain a lot of attention amongst Twihards.
It’s obvious that Verizon did their research: the commercial location and cinematography is remarkably similar to one of the most famous scenes in Twilight; the Edward and Bella characters and their clothing undoubtedly replicated.
And hey, even Jacob Black has a scene-stealing cameo that will make all the wolf lovers (awooo!) proud.
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